Black Friday & Christmas Incentives

Go back 09 Aug 2019

What is the Black Friday and Christmas Incentive?

Black Friday is a relatively new phenomenon in the UK but has quickly established itself.  It’s taken over the traditional New Year’s sales period as a time when shoppers are willing to spend on discounted items.


Both Black Friday and Christmas produce a very important revenue stream for many retailers.  This new time limited incentive gives brands the opportunity to deliver their Black Friday, Cyber Monday, Christmas and New Year related offers directly to the consumer’s doormat at a very competitive rate, and potentially drive retail footfall or online purchase during this important shopping period.  Prices for incremental Advertising Mail volume start at just 12 pence per item.


There are 6 mandatory requirements for entry to the Black Friday and Christmas Incentive:

  1. For Mailmark Advertising Mail & Partially Addressed Letters and Large Letters up to 250g
  2. No postcards
  3. Tray only
  4. Post at least 50,000 incremental items to qualify
  5. Black Friday incentive runs from 11th November until 30th Christmas runs from 11th November until 27th December
  6. Discount is paid as Postage Credits

Download the Postage rates for the services available to your business.

How do I find out more?

Click here to find out more about the Black Friday Incentive.

Click here to find out more about the Christmas Incentive.


How do I apply? 

Download application form for Black Friday Incentive here

Download the application form for Christmas Incentive here

The opening date for applications is 1st September 2019. Please complete the relevant application form for the incentive and send to


Terms and conditions available here