If you are nervous about sending mail in a GDPR world then our Partially Addressed Service might be the solution for you!
It’s a standard addressed advertising mail product that identifies customers using sophisticated targeting options without the use of personal data.
It targets postcodes and uses your existing customer postcodes to target other houses in customer ‘rich’ areas or targeting software to find similar customer postcodes using geo-demographic profiling.
You are allowed to target postcodes using household profiles and you can analyse customers in order to target similar types of people.
You are targeting groups of households rather than individuals and therefore it doesn’t contain personal data about the receipt, ensuring you are GDPR compliant.
All Partially Addressed Mail needs to carry a “declaration” to assure the recipient that no personally identifiable details have been used in the creation of the mailing.
You can find out more about our Partially Addressed Service by speaking to your Account Manager today. Or call us 03330 111 999 to speak to our Team, we’re ready when you are.
*All advertising mail, JICMAIL Q2 2017 – Q1 2018