Back To School Incentive

Go back 10 Jul 2019

Back to School shopping is an important revenue stream for many retailers, whether supplying electronic school items, stationery or clothing.

On 22 July 2019 Royal Mail are planning to launch an exciting new incentive to assist businesses with their direct marketing activities for the period prior to the new academic year– the Royal Mail Back to School Incentive, with prices for incremental Advertising Mail volume starting at 12 pence per item.


This new time limited incentive gives brands the opportunity to deliver their offers directly to the consumer’s doormat at a very competitive rate, and potentially drive retail footfall or online purchase during this important shopping period.


When does the incentive launch?

Please note this incentive may not go ahead and is dependent on agreement across the market if Royal Mail receive any objections then the incentive will not be launched.


For further information, CLICK HERE.

To apply, CLICK HERE.

Postcards are NOT applicable for this incentive.
1 Excludes Partially Addressed Mail & Responsible Mail